Stand-up pouches are not only trendy, but also sustainable, practical and cost-effective. And that's exactly what the European experts around pouches are talking about.
The important trends f... [Mehr anzeigen]or stand-up pouches today are enormously diverse. After a short break, we will be discussing current developments and areas of application with stand-up pouches at European level for the eighth time. Specifically, we will highlight the following trends with top-class speakers and discussion panels:

Sustainability: in the face of growing ecological concerns and increasing regulation, sustainability is often the most important factor for stand-up pouches. We will show why stand-up pouches score particularly well here.

Barrier properties: The ability to protect the contents from external influences remains critical to the functionality of packaging, especially for perishable goods. This must now be achieved with mono-materials to support recycling.

Minimal packaging: Reducing the use of materials is more important than ever for cost and environmental reasons.

Consumer-friendly design: Consumer-friendly features such as easy-to-open and resealable bags can strengthen customer loyalty. However, we think further and relate the consumer-friendliness of a bag to the entire supply chain.

Convenience: Additional features such as microwavable pouches or easy pour spouts increase consumer convenience and can support branding at these key touchpoints.

Smart Packaging: Although not yet fully developed, this feature offers interesting opportunities for brand engagement and customer experience. Touchpoints such as augmented reality are only a small part of the ongoing developments here.

Use this unique European platform to exchange ideas with experts on the topic of stand-up pouches, make contacts and evaluate trends for your success.